Search engines always try to deliver better results to users. So, they update their algorithms regularly, making the SEO industry highly dynamic. The search engine optimization technique that you have applied today may not work in the future. Some SEO strategies have already become outdated in the digital marketing world. Companies like https://kingkong.co/uk/ have professional SEO specialists who keep their knowledge up-to-date to serve their customers better.
Find the list below of the old and ineffective SEO strategies for your digital marketing campaign.
Keyword stuffing
Webmasters used to depend on keyword stuffing to rank a website. However, today, it is an unethical and spammy SEO practice. You must not overload a web page with several keywords to achieve a better position in the search results.
Keyword density is the most important factor for SEO content developers. Google has found that content overloaded with keywords is unreadable. It affects the user experience and the natural language flow. So, the reader gets no value from reading the content.
Google Panda and other algorithms have been released to penalise websites that have overstuffed content with keywords. If you have not maintained keyword density, it will degrade your website’s ranking.
Hidden links and text
Many SEO experts used to insert hidden links and text to get better results within a short time. This tactic works for pages that are invisible to the readers but not to crawlers. SEO professionals implemented this strategy in various ways. They keep the text and background colours the same. Sometimes, text is hidden behind images on the webpage. But, as the past algorithms were very simple, they did not penalise the site for these tactics.
The current algorithms will affect your website’s rank if you have used hidden text and links. Google and other search engines never like to get tricked.
Exact matched domain
Earlier, many website owners chose a keyword-based domain name. An exact-matched domain is a name that matches the search engine user’s query to drive web traffic. It is an attempt to make the domain easily discoverable to target readers.
But, today, it is a spammy practice, and Google will not provide an extra value for this method. Even Facebook bans the pages that have a keyword-rich name.
Suppose people searching for cat food could naturally find the site catfood.com. This simple strategy once helped many website owners get more traffic. However, now it can be a red flag for SEO, and you should focus more on branding.
Conclusion
You must update your SEO strategies to keep your website’s position intact. It will also help you increase your ranking in the SERP. The latest SEO tactics will improve your website’s visibility. Well-trained and experienced SEO professionals in a prominent digital marketing company know how to increase your brand authority with quality content. They will also check your website speed and other technical details to deliver the best experience. So, hire the best SEO team to work for your business website and bring more traffic.
